Outbound Acquisition Specialist
10 Years in Banking Sales
Certified Forensic Accountant

B2B Outbound That Books Qualified Meetings

Tailored email, LinkedIn and phone outreach that puts you in front of the right decision-makers. I handle the prospecting. You handle the closing.

Book a Discovery Call

Stop chasing prospects who’ll never buy

Don’t rely on referrals alone. Inbound enquiries are unpredictable. Generic outreach gets ignored. Effective outbound starts with knowing who your buyers are, what matters to them and where to reach them.

Who exactly is my ideal customer?
Why is my lead generation so inconsistent?
How do I stop relying on referrals?
How do I reach senior decision-makers?

Why is outreach getting so few replies?
How do I stop wasting time on bad leads?
How do I book appointments consistently?
Which outreach channels should I use?

Who handles prospecting while I sell?
Why is my outbound underperforming?
How do I enter a new market?
How do I make outbound measurable?

Precision, and volume

I target businesses and decision-makers that fit your ideal customer profile, not names with no commercial relevance.

Precision, and volume

I target businesses and decision-makers that fit your ideal customer profile, not names with no commercial relevance.

Messaging built for you

Every offer is different. I write outreach that reflects yours and speaks to your prospect’s real business challenges.

Messaging built for you

Every offer is different. I write outreach that reflects yours and speaks to your prospect’s real business challenges.

The right channel mix

Email, LinkedIn and phone, combined where it makes sense, so prospects have more than one way to start a conversation.

The right channel mix

Email, LinkedIn and phone, combined where it makes sense, so prospects have more than one way to start a conversation.

Meetings, not metrics

Message counts don’t pay the bills. I focus on relevant conversations and qualified appointments.

Meetings, not metrics

Message counts don’t pay the bills. I focus on relevant conversations and qualified appointments.

ABOUT AKINWOLE DOSUNMU

I'm Akinwole Dosunmu, a B2B Outbound Client Acquisition Specialist

My background spans 10 years in banking, retail sales management, internal auditing and high-ticket sales. Today, I bring that commercial experience into helping B2B businesses identify potential customers, reach decision-makers and create qualified sales opportunities.

More about me

Tailored, never templated

Your market and offer are unique. Your outreach should be too.

Commercially minded

Banking, sales and audit experience keep every campaign tied to commercial goals.

Evidence over hype

No inflated promises. You get reporting on real activity and outcomes.

BUSINESSES I’VE WORKED WITH

OUTBOUND SERVICES

Prospecting, outreach and appointment setting, handled end to end, so you can focus on closing.

B2B Lead Generation

Define your ICP, research the right companies and map the decision-makers. You get a targeted prospect list, not random names.

Ideal customer profile (ICP)

Target industries and segments

Company and decision-maker research

Targeted prospect databases

Executive and buyer identification

Prospect segmentation

Organised prospect records

View service

B2B Lead Generation

Define your ICP, research the right companies and map the decision-makers. You get a targeted prospect list, not random names.

Ideal customer profile (ICP)

Target industries and segments

Company and decision-maker research

Targeted prospect databases

Executive and buyer identification

Prospect segmentation

Organised prospect records

View service

B2B Lead Generation

Define your ICP, research the right companies and map the decision-makers. You get a targeted prospect list, not random names.

View service

Cold Outreach

Reach decision-makers through personalised emails and research-led calls. Use targeted messaging and coordinated follow-ups to start sales conversations.

Cold outreach strategy

Personalised email sequences

Subject lines and CTAs

Targeted calling lists

Pre-call prospect research

Call scripts and frameworks

Follow-ups and response monitoring

View service

Cold Outreach

Reach decision-makers through personalised emails and research-led calls. Use targeted messaging and coordinated follow-ups to start sales conversations.

Cold outreach strategy

Personalised email sequences

Subject lines and CTAs

Targeted calling lists

Pre-call prospect research

Call scripts and frameworks

Follow-ups and response monitoring

View service

Cold Outreach

Reach decision-makers through personalised emails and research-led calls. Use targeted messaging and coordinated follow-ups to start sales conversations.

View service

LinkedIn Outreach

LinkedIn lead generation that starts real conversations with decision-makers and spots who’s ready for a sales call.

Decision-maker identification

Connection strategy

Personalised connection messages

Engagement and follow-ups

Business conversations

Relationship nurturing

Sales-ready prospect spotting

View service

LinkedIn Outreach

LinkedIn lead generation that starts real conversations with decision-makers and spots who’s ready for a sales call.

Decision-maker identification

Connection strategy

Personalised connection messages

Engagement and follow-ups

Business conversations

Relationship nurturing

Sales-ready prospect spotting

View service

LinkedIn Outreach

LinkedIn lead generation that starts real conversations with decision-makers and spots who’s ready for a sales call.

View service

Appointment Setting

B2B appointment setting that books qualified sales meetings with prospects who match criteria we agree upfront.

man in suit setting appointment on augmented reality calendar

Qualification criteria

Prospect engagement

Needs discovery

Objection handling

Appointment scheduling

Meeting confirmation

Records and feedback

View service

Appointment Setting

B2B appointment setting that books qualified sales meetings with prospects who match criteria we agree upfront.

Qualification criteria

Prospect engagement

Needs discovery

Objection handling

Appointment scheduling

Meeting confirmation

Records and feedback

View service

Appointment Setting

B2B appointment setting that books qualified sales meetings with prospects who match criteria we agree upfront.

View service

Omnichannel Campaigns

Email, LinkedIn and phone working as one campaign, with coordinated follow-ups and clear reporting on what’s happening.

Integrated outbound strategy

Email, LinkedIn and phone

Cross-channel coordination

Follow-up sequences

Performance monitoring

Message and targeting refinement

- Activity and outcome reporting

View service

Omnichannel Campaigns

Email, LinkedIn and phone working as one campaign, with coordinated follow-ups and clear reporting on what’s happening.

Integrated outbound strategy

Email, LinkedIn and phone

Cross-channel coordination

Follow-up sequences

Performance monitoring

Message and targeting refinement

- Activity and outcome reporting

View service

Omnichannel Campaigns

Email, LinkedIn and phone working as one campaign, with coordinated follow-ups and clear reporting on what’s happening.

View service

Outbound Optimisation

Outbound underperforming? I review your targeting and messaging, find the weak points and recommend what to change.

person in red and black plaid long sleeve shirt using black laptop computer

Outbound activity review

Targeting and messaging review

Process weakness diagnosis

Campaign strategy

Qualification frameworks

Performance analysis

- Improvement recommendations

View service

Outbound Optimisation

Outbound underperforming? I review your targeting and messaging, find the weak points and recommend what to change.

Outbound activity review

Targeting and messaging review

Process weakness diagnosis

Campaign strategy

Qualification frameworks

Performance analysis

- Improvement recommendations

View service

Outbound Optimisation

Outbound underperforming? I review your targeting and messaging, find the weak points and recommend what to change.

View service

The difference I make

Random outreach vs. strategic outbound

Two ways to fill your pipeline. One is generic, scattered and hard to measure. The other is targeted, personalised and reported on. Only one gives your sales team real opportunities.

Without a strategy

With me

Prospecting

Names with no commercial relevance

Prospects matched to your ICP

Prospecting

Names with no commercial relevance

Prospects matched to your ICP

Messaging

Generic emails sent in bulk

Personalised outreach for your offer

Messaging

Generic emails sent in bulk

Personalised outreach for your offer

Channels

One channel, limited reach

Email, LinkedIn and phone together

Channels

One channel, limited reach

Email, LinkedIn and phone together

decision-makers

Struggling to reach senior buyers

Conversations with decision-makers

decision-makers

Struggling to reach senior buyers

Conversations with decision-makers

sales time

Team prospecting instead of closing

More time to focus on closing

sales time

Team prospecting instead of closing

More time to focus on closing

Visibility

Outbound spend, unclear results

Reporting on activity and outcomes

Visibility

Outbound spend, unclear results

Reporting on activity and outcomes

More about me

WHO I WORK WITH

B2B outbound for consulting, SaaS, agency and finance firms

B2B Professional Services

Technology and SaaS

Marketing and Business Growth

Financial and Investment Services

Education and Professional Development

Other High-Value B2B Businesses

Selling into the US, UK, Canada, Australia, UAE, selected European markets, Nigeria or other African markets? I can help.

Book a Discovery Call

HOW IT WORKS

From first call to booked meetings

Step

Talk and assess

We discuss your business, offer and growth goals. I assess your value proposition, market and current sales approach

Step

Research and launch

I build prospect lists, prepare your messaging and launch across the agreed channels. Then I engage and follow up

Step

Define and plan

We agree your ideal customers, target markets and qualification criteria. I build the strategy: channels, messaging, follow-ups

Step

Qualify, book, refine

Prospects who meet your criteria move to a sales conversation. I report on performance and refine targeting and messaging

Frequently Asked Questions

A few things you might be wondering

B2B outbound client acquisition is a proactive approach to finding and engaging businesses that could benefit from your products or services. Instead of waiting for potential customers to discover your business, I help you identify relevant decision-makers and initiate conversations through targeted outreach channels.

Answer

What exactly is B2B outbound client acquisition?

Question

I primarily work with B2B businesses, including consulting firms, SaaS companies, technology providers, marketing agencies, financial service providers, training companies and other organisations offering high-value business solutions.

Answer

What types of businesses do you work with?

Question

Yes. My services are designed to support businesses targeting international markets, including the United States, United Kingdom, Canada, Australia, selected European markets, the UAE and other commercially relevant locations.

Answer

Do you work with international clients?

Question

Depending on your target audience and campaign objectives, I use a combination of cold email, LinkedIn outreach, cold calling and other relevant prospect engagement channels. The channel selection is based on where your ideal customers are most accessible and responsive.

Answer

What channels do you use for outbound acquisition?

Question

I can handle prospect research and database development as part of the agreed engagement. If you already have a prospect database, I can also work with it after assessing its suitability for your campaign.

Answer

Do you provide the prospect database, or must I supply one?

Question

The timeline depends on the complexity of your target market, campaign preparation, prospect accessibility and outreach channels. Initial preparation may include market research, prospect identification, messaging development and campaign setup. Once campaigns begin, performance is monitored and optimised based on actual engagement.

Answer

How long does it take to start seeing results?

Question

Not necessarily. However, your business must have a clear process for handling sales conversations and converting interested prospects into customers. If you have an internal sales team, I can help create more opportunities for them to focus on closing.

Answer

Do I need an existing sales team?

Question

Answer

What exactly is B2B outbound client acquisition?

Question

Answer

What types of businesses do you work with?

Question

Answer

Do you work with international clients?

Question

Answer

What channels do you use for outbound acquisition?

Question

Answer

Do you provide the prospect database, or must I supply one?

Question

Answer

How long does it take to start seeing results?

Question

Answer

Do I need an existing sales team?

Question